Switching from Demand Generation to an Account-Based Marketing methodology is one of the best and most rewarding periods I’ve had in my professional career. Marketing and Sales becoming truly aligned with one goal (Revenue) is pivotal for current business success. The one draw back about ABM vs. Demand is what to do with all the leads… more specifically, how do we align our leads with the accounts we’re targeting. It’s incredibly difficult and the companies that offer any services are very expensive. Not anymore, Syftia: Lead To Account Matching has made our lives much easier. Having an easy to use, integrated Account Matching tool that integrates seamlessly with our current ABM technologies and methodology has removed countless hours from numerous headcount and enabled our Marketing and Ops organizations to get more strategic in other areas.
You should check it out.