I was lucky enough to be invited to speak at FlipMyFunnel by Matt Senatore. One of the major themes of the conference was Humanizing ABM. My presentation focused primarily on the Human Element of our team and how the people, not the technology are what makes ABM successful for our organization.
Our story is similar to so many others. SALES vs. MARKETING. We generated leads, they told us they were sh*t. It wasn’t working. We had to pivot. Luckily we found ABM. I’m paraphrasing my presentation, but here you go!