This may be the most obvious Linkedin engagement list ever, but these activities will allow you to build stronger relationships, build your reputation as a subject matter expert, and provide contextual value with your network. Remember, Social Selling is more than a presentation or workshop. You have to build relationships over time and provide value. This takes practice and dedication to become a habit. Spending 15 minutes a day engaging with your network will undoubtedly build your reputation online. Your prospects may not be ready to buy today, but if you are active and engaged online, they will remember you when they enter their buying cycle.
- Like someone’s activity you’re trying to build a relationship with
- Share a post that is thoughtful, or relevant to your industry
- Comment on a post with context
- Endorse someone’s skill(s)
- Recommend a colleague, partner or customer
- Join a group
- Start or engage in a discussion in a group
- Send someone a direct message or share a link
- Visit a prospects profile
- Ask for an introduction or recommendation
It’s literally that easy. The hardest part is maintaining the consistency to form the habit.
If you can’t block off 15 minutes a day, there are a ton of tools to help you schedule your social media engagement. My personal favorite is buffer (which is free for individual use). It allows me to schedule, engage, and analyze my posts on both linkedin and twitter. I highly recommend you check it out!