Increase your conversions with razor sharp optimization strategies. We help your business break Big Data components into smaller, tangible pieces and turn visitors into customers.
Everything we do is Funnel Driven.
A few reasons you may want to do this include:
- Adding your connections to your distribution list
- Add these contacts to nurture or other marketing related communications
- Updating your network when you change jobs, get a promotion, or another life event
Social Media offers many powerful tools, but at the end of the day your message always comes down to content and context. You want to deliver the right message, to the correct person, at the best possible time – through the appropriate medium. Having this list will allow you to communicate to your network via email when LinkedIn may be less appropriate or less compelling.
As promised, here are the shockingly easy instructions to export your connections to .csv!
- Login to LinkedIn and click on the tab ‘Connections‘
- Click the ‘Settings’ Gear in the top right corner of the page
- Click ‘Export Linkedin Connections’ in the right column
- Choose ‘Microsoft Outlook (.CSV file)‘ and click ‘Export’
- Save the document
voila, your connections are now freely available.
Have any other LinkedIn tips? Let us know!
Social Selling is a great way to prospect new customers. By growing your network on social networks like twitter and linkedin, you will be able to use those platforms to build domain knowledge and become a subject matter expert to your targets. I previously discussed the 7 Types of People you need to connect with to grow your social selling funnel, and today I am giving you a list of topics that will increase the likelihood of increased exposure for your content.
Social Selling 80 / 20 Rule
Remember that sharing too much information about your company or product will quickly become noise. Noise is essentially social spam. If people aren’t engaging your content or feel that the information you post is purely self promotion, you will quickly get muted or even blocked. Follow the 80/20 rule with all social content and you will become a more powerful social seller.
Social Selling Content
- Interesting articles and blog posts
- Thought leadership content related to your area of expertise
- Videos (YouTube, Vimeo, TED)
- Useful presentations and white papers (SlideShare)
- Insights (people love stats) and quotes
- General business and leadership tips and advice
- Infographics and images
- Keep self-promotion and marketing to 20% or less
Social Selling allows one to many
Sharing great, compelling content on social media can have an exponential impact on your potential reach. By sharing 1 post that receives 10 likes on linkedin, you can reach as many as 6,000 new users. This can have a profound impact on your prospecting ability.
Search Engine Marketing is the quickest way to reach new customers looking for services online. The amount of information available is staggering. Here are a few quick facts on why having a digital marketing strategy is imperative for any business.
- 86% of Business to Consumer companies use some sort of content marketing
- Putting a video on your landing page can increase the conversion rate as much as 86%!!
- 85% of people believe the top businesses on the Search Engine Results Page are the best businesses for that search
- Companies that blog regularly get up to 5x more traffic than their competitors
- Inbound marketing delivers 54% more leads than traditional marketing
- Email campaigns that include social sharing options increase CTR 150+%
- Bonus: Digital marketing is 100% granular. You can measure everything!
Funnel Driven is a boutique Texas-based digital agency that helps businesses take their digital strategy to the next level.
Apple is renowned for the renaissance in consumer electronics simplistic user experience. This undeniable trend has been championed by Sir Jonathan Ive, Senior Vice President of Design at Apple. Often overlooked is the methodology and inspiration for Jony Ive’s genius – Dieter Rams.
Dieter Rams is often heralded as the father modern design for consumer products. His fundamental strategy took the “less is more” approach that created a timeless feel to his products. In the 70’s Dieter Rams developed a mantra of 10 Principles of Good Design.
- Is innovative – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.
- Makes a product useful – A product is bought to be used. It has to satisfy not only functional, but also psychological and aesthetic criteria. Good design emphasizes the usefulness of a product whilst disregarding anything that could detract from it.
- Is aesthetic – The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
- Makes a product understandable – It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
- Is unobtrusive – Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
- Is honest – It does not make a product appear more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
- Is long-lasting – It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
- Is thorough down to the last detail – Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
- Is environmentally friendly – Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
- Is as little design as possible – Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. source
These principles are at the fundamental core of Apple inc. product design.
Early Years of Paid Search
The origins of Internet Marketing can be traced back to the early 1990’s when the rapid expansion and access to the world wide web exploded as personal computers became mainstream and service providers like America Online and Prodigy offered affordable access to the internet for the first time. Companies like hotwired.com began selling Display or banner advertisements to large companies including AT&T and Sears. While the visual layout of placing display ads around news stories or other content followed the historic print media modality used by magazines and newspapers, for the first time advertisers could begin to track metrics associated with advertising at a more granular level.
In 1996, more companies began experimenting with advertising models online. The most well documented of these models is generally credited to goto.com founder Bill Gross. The business model was the first modality to allow advertisers to show ads for their products and services for search queries on relevant topics. This Pay Per Click (PPC) model gained real traction, and by the end of 1997 there were more than 400 brand attempting PPC strategies online.
Over the following years, internet technology matured beyond academic research to an ecosystem for commerce and more. Companies like amazon.com and eBay started maturing, expanding the scope of online queries, and the opportunity for businesses to push their products online.
Google Enters the Paid Search Market
Google officially entered the online advertising arena near the end of 1999, but didn’t introduce Google AdWords until the fourth quarter of 2000. The initial version of AdWords was obviously vastly different than the tool us marketers use today. While Google switched from visual banner ads to text ads, they utilized a peculiar Cost Per Mille (CPM) pricing model that charged advertisers a fee per 1,000 impressions. AdWords showed promise, but the pricing structure definitely required tweaking and in 2002 Google switched to the Pay Per Click (PPC) model that is still used in search to this day.
More to come…
Social Selling is a fundamental shift in prospecting methodology.
Prospecting clients used to be around 80% cold calling and 20% email. Fortunately, the landscape has changed. Linkedin has empowered the savvy sales person to reach new clients through content and context. You can now expand your network and stay top of mind as a thought leader and subject matter expert for anyone looking for the service or product you are selling. In order to be a successful social seller, you need to expand your network. Here is a quick list of seven people you should be connecting with every time you get on Linkedin.
Growing Your Social Selling Network
- People you went to school with
- Your personal network (friends and family)
- Business colleagues and partners
- Current customers you have met in person
- Anyone on your professional contact list
- Anyone in your phone contact list
- Anyone else you may know
Social Selling is a habit
The key to successful social selling is making it a habit. You have to make a conscious effort to give this prospecting methodology a percentage of your time and make it a daily routine to be successful.
Funnel Driven has a proven track record in consulting businesses implementing social selling methodologies for both direct and channel sales forces. to learn more about how Funnel Driven can help your team take their social prospecting and sales to the next level, contact us!
What We Do
Not all websites are designed equally. Design has to be minimalistic, yet exceptional. We create simple, elegant, user-friendly experiences helping our clients take their online presence to the next level.
Social Media Strategy
Create advocates for your brand with fantastic digital storytelling. Let us provide Social Media Strategy and turn your customers or clients into champions of your brand.
Search Engine Optimization
Funnel Driven Search Engine Optimization strategy builds site authority by implementing SEO best practices to increase brand recognition, traffic, and leads from your website.
Unfortunately, unhappy customers are much more vocal than happy ones. We are experts in minimizing the impact of negative comments online – but more importantly we get your happy customers to evangelize your brand online.
Paid Search is a reliable, cost effective way to put your product or service in front of customers who are ready to buy. Traffic is driven through intent based search and cohesive paid search advertising strategy.
Conversion Rate Optimization
Turn more visitors into customers with Conversion Rate Optimization (CRO). CRO is an iterative strategy that incrementally converts more traffic into customers by amplifying what drives the funnel and removing the noise.